Company News, Marketing News

Sephora Launches Drunk Elephant Across Omnichannel Touchpoints in Mainland China

Available products include Protini Polypeptide Cream; Virgin Marula Facial Oil; and B-Hydra Hydration Serum.

Author Image

By: Lianna Albrizio

Associate Editor

Sephora has officially launched Drunk Elephant across all its online channels and 250 brick-and-mortar stores in Mainland China, with a plan to expand to 300 stores by the end of the year.   “As brand launches go, this year will be a momentous one for Sephora as we leverage our global resources to diversify our brand and product offering in this key market,” said Alia Gogi, Asia president at Sephora. “From clean and sophisticated to accessible and luxurious, we are comm...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters